Digital communication channels need great written content just as much as – maybe more than – their print and other analog counterparts, but not the same kind of content. This can’t be just just one kind of content at one common length. Your multigenerational employee audience is thin-slicing through more than 5,000 messages aimed at them every day, and you have a few seconds at best to get them to pick your message to “read,” if that’s what they call it now.
Learn how to improve your odds for capturing employees’ attention and then make the most of it, including how to:
- Increase employee understanding of your business strategy in a period of rapid organizational and industry change
- Hedge your bets by repurposing the written message across digital tools like infographics, comment streams, spot polls and alternative story forms
- Measure the readability and effectiveness of written content, then revise to make it better
Chris Smith, Sr. Lead Communications Specialist, Employee Communications
Entergy Corporation
